Genius extends official betting data partnership with FDC & tracking tech expansion with EPL & EFL

Genius Sports Logo

  • Genius Sports from the English Premier League (“EPL”), the English Football League (“EFL”) and the Scottish Professional Football League (“EFL”)SPFL”) to sportsbooks around the world
  • The expanded partnership also includes Genius Sports’ Second Spectrum AI-powered tracking technology for EFL Championship and Championship Play-Off matches
  • Genius Sports expands Second Spectrum Official Tracking Data and Analytics partnership with English Premier League

Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has won a major new expansion and extension of its exclusive low-latency official data partnership with Football DataCo, the data rights holder of English football.

Under the terms of the agreement, Genius Sports has expanded its long-term partnership with Football DataCo to become the sole official supplier of low-latency live data from the English Premier League (“APL”), English Football League (“English”) and the Scottish Professional Football League (“SPFL”), to the global sports betting industry. Since the start of the 2019 season, Genius Sports has been the sole distributor of low latency official data from over 4,000 UK football fixtures per season to hundreds of edited sportsbooks worldwide. The renewed partnership will continue until the end of the 2024-2025 season.

Additionally, Genius Sports, EPL’s Official Tracking Data and Analytics Partner, has expanded its partnership to capture sub-second, skeleton tracking data for all Sky Bet EFL Championship and Championship Play-Off matches via best-in-class. Second Spectrum technology. As a result, Genius Sports’ AI-powered tracking systems will be deployed on all remaining Championship pitches, collecting rich spatial data about every player, match official and ball. This groundbreaking capability will provide Championship teams and coaches with access to Second Spectrum software, which offers unique player performance metrics derived from tracking data – all indexed to match video – as has been the case in the Premier League since 2020.

Data from the partnership enables Second Spectrum augmentation technology to automatically generate advanced real-time graphics based on on-pitch optical data, including advanced team and player insights such as shot speed, player speed, positional data, and much more. Where broadcasters choose, these unique data-driven broadcast overlays can enhance the fan experience by providing highly personalized viewing options for all fans, no matter how and where they watch the match.

Genius Sports and Second Spectrum continue to produce world-class data and provide innovative solutions for Football DataCo’s various stakeholders” commented Adrian Ford, Managing Director of Football DataCo. “Technology is constantly evolving, expanding the creative use of data to improve the presentation of English and Scottish football.

The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and safe flow of UK football to support premium products for sportsbooks worldwide.,” aforementioned Mark Locke, CEO of Genius Sports. “To continue to drive innovation, we are pleased to expand our partnership and now include our AI-powered Second Spectrum Tracking Data technology for the EFL Championship and Premier League.

Thursday, 22 June 2023

Leave a Reply

Your email address will not be published. Required fields are marked *