Avoiding Greenwashing In Sport: Staying Onside Amidst Increased Regulatory Scrutiny

People Watching Football Match

As the world of sports increasingly globalizes, it certainly does not shy away from growing public attention and concern for environmental issues. That’s why sports brands and organizations, such as those outside the industry, “green” ID information.

A high-profile example of the promotion of such environmental and sustainability claims in the context of sports, Sustainability Strategy Published by FIFA and the Organizing Committee for the 2022 World Cup to be held in Qatar.one More recently, UK Sport, Environmental Sustainability Strategy with the aim of “high performance sport” [having] A net positive impact on the environment by 2040″.2

This reflects one of the key commitments required of the signatories. UN’s Climate Action Framework for Sport3 (“Frame”) to reduce the overall climate impact. Many sports organizations have signed on to the Framework, including both in the UK (such as the Premier League, Lawn Tennis Association (LTA) and the London Marathon) and internationally (such as the ATP Tour, New York Yankees). UCI and World Athletics).

Against this background, this article considers the actions of sports organizations and their commitment to promote such environmental standards, and how they can be held accountable for the possible legal and consequences that follow. This article analyzes the measures taken by UK and EU regulators in this area.


Carlton Daniel Mike Llewellyn Dannielle Jones

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